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Generating Light Instead of Heat // TRUCK TALK THURSDAY

Generating Light Instead of Heat // TRUCK TALK THURSDAY

Heat sells. It gets clicks and comments and shares and is the primary tactic used by the average media. Some heat is good, no doubt. Truth can be a type of heat that we need to refine us.

Light, on the other hand, can be used to showcase goodness or draw our attention to a problem, but it does so without inflaming the situation. Generating light instead of heat is a skill for sure, and it's one that every man should hone.

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