bladesmith

I wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms don't allow your products.

Blacksmithing is notably one of the manliest trades still around. I happened across Steve Watkins in a local magazine, QC Exclusive, and was excited to hear that a skilled bladesmith was so nearby. I contacted Steve to see if I and a few others could come by his shop and see how ...