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There are two complimentary natures in manhood; the warrior and the poet. Today, the man who can simultaneously appreciate the finer arts and yet stand strong in adversity seems to be a rare breed. My guest on this episode, John Lovell, calls men to this noble undertaking and shares his guiding principles in his book The Warrior Poet Way. This is the book I wish I had when I was in my early 30s and starting my journey of manhood in earnest. The Warrior Poet Way keeps the reader engaged while also imparting much needed wisdom in a man-to-man, relatable manner. Listen to the episode, then get a copy of the book. You’ll be a better man for it.

I wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms don't allow your products.

Every man knows in his gut that he needs to be more prepared for surviving -- and thriving -- in a world turned upside down. Whether it is a car accident or a societal collapse, we must be ready. My guest today, Mike Glover, is an expert in this area and shares his insights on both preparedness and what it's like to start a business that focuses on survival.