Knives

I wanted to use a cool title for this one like Cutting Edge Marketing, Honed in Marketing Strategies, or Stabby Marketing Stab Stab, but I know that no one is going to search for that (although that last would have been a winner!) The truth is, marketing has been changing at a rapid pace but there are some strategies never fail. In this episode I talk to Montana Knife Company Co-Owner and Marketing Director Brandon Horoho. We discuss marketing a USA made knife brand, Montana Knife Company's growth and ethos, and strategies that work when popular advertising platforms don't allow your products.

Every man knows in his gut that he needs to be more prepared for surviving -- and thriving -- in a world turned upside down. Whether it is a car accident or a societal collapse, we must be ready. My guest today, Mike Glover, is an expert in this area and shares his insights on both preparedness and what it's like to start a business that focuses on survival.

Since 1902 Buck Knives has been crafting USA Made knives for those who depend on them. In this episode I talk to CJ Buck, CEO of Buck Knives and great-grandson of founder Hoyt Buck, about what it's like to lead a company that has such an outstanding legacy and the pressure to remain a USA Made brand.

My guest for this episode of the Wolf & Iron podcast is Liam Hoffman of HoffmanBlacksmithing.com. Liam is a 19 year-old entrepreneur who started forging blades and axes at an early age. He’s a prime example of a young man who, when given the freedom to do so and support of his parents, found ...

This #TRThursday article is a bit difficult for me to write, because each time I start a line my imagination goes haywire. As I’m sitting under the spring sun, typing, I see a young Theodore Roosevelt leaping from his horse, bowie in hand, gleaming in the sun, into a pack of mad dogs, snapping ...

This article inspired a book! A few years after writing this article, a publisher reached out to me and asked for a book on the subject of pocket knives. I’m happy to announce it’s published and available for purchase at our store!