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Oct 11, 2021
CJ Buck // CEO of Buck Knives on Guiding a Legacy
Since 1902 Buck Knives has been crafting USA Made knives for those who depend on them. In this episode I talk to CJ Buck, CEO of Buck Knives and great-grandson of founder Hoyt Buck, about what it's like to lead a company that has such an outstanding legacy and the pressure to remain a USA Made brand.
Aug 9, 2018
Wolf & Iron Podcast: What People Get Wrong with Branding – Truck Talk Thursday #012
What do cattle ranchers have to do with branding? Continuing on the entrepreneur theme, I talk about how “branding” got started and how the businesses that are really making it have evolved…and how the other businesses have not.
Key Ideas How branding got started The proper way we should think about our business brands More ...
Aug 2, 2018
Wolf & Iron Podcast: Marketing Tips – Truck Talk Thursday #011
Entrepreneurs, listen up! Marketing is key, but it doesn’t have to be an impossible task or something that prevents you from moving forward in your business. In this episode I share some tips that have helped me grow my businesses.
Jul 12, 2018
Wolf & Iron Podcast: The Commodity a Business Should Value Most – Truck Talk Thursday #008
Every business has finite resources, but is particularly evident in small startups and side-hustles. While there are a number of things we must keep our eyes on, from our budgets to our people and processes, and of course our customers, there is one key commodity every business has at their disposal that must ...
Jun 28, 2018
Wolf & Iron Podcast: Giving Yourself Permission – Truck Talk Thursday #006
There is often a gap between the man we want to be and the man we are. And, it can feel awkward to step into the role of leader or authority, or even “successful” man when we’ve spent so long seeing ourselves in a different light. Part of growing as men is accepting ...
Aug 28, 2017
Wolf & Iron Podcast #022 – 4th Manniversary Special! Mike talks about the last year, new stuff, and the future of Wolf & Iron
The last year for Wolf & Iron has been pretty incredible. I started Rustic and Main, wrote a book, repaired my marriage, sent one kid off to college, quit my job, grew Wolf & Iron by the thousands, and still have most of my hair.
In this Manniversary episode ...