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Wolf & Iron Podcast: What People Get Wrong with Branding – Truck Talk Thursday #012 - Wolf & Iron

Wolf & Iron Podcast: What People Get Wrong with Branding – Truck Talk Thursday #012

Aug 09, 2018

Wolf and Iron Podcast truck talk mike yarbrough ep 012 manliness

What do cattle ranchers have to do with branding? Continuing on the entrepreneur theme, I talk about how “branding” got started and how the businesses that are really making it have evolved…and how the other businesses have not.

Key Ideas

  • How branding got started
  • The proper way we should think about our business brands

Mike Yarbrough