Good news for small start ups: Big is out, boutique is in! We've certainly found this to be true for Rustic and Main (my other business) and we're seeing it all over the place with our entrepreneur friends and small businesses we know on social media.
What does this mean for you, as a man? If you have the entrepreneurial spirit but are worried about the risk, here is yet another factor in your favor.
If you have a side hustle, or are thinking about starting up a side business, join me in my new entrepreneur community, The Side Hustle Switch. The Side Hustle Switch is a course (see more here) but we have a free community as well. Jump in and throw some questions out there for the group.